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We live to help our clients discover and deliver on their brand purpose. Some think of what we do as branding, marketing, advertising or design. We think of it as so much more. But no matter how you look at it, with us it's always full of passion and possibilities. >
Thu, March 1, 2012 at 10:37 AM Everything is a Remix Part 4 from Kirby Ferguson on Vimeo.
Our system of law doesn't acknowledge the derivative nature of creativity. Instead, ideas are regarded as property, as unique and original lots with distinct boundaries. But ideas aren't so tidy. They're layered, they’re interwoven, they're tangled. And when the system conflicts with the reality... the system starts to fail.
Fri, February 10, 2012 at 11:27 AM How can I add more value to the world than I'm using up?
It's no surprise that we've tipped the scales and are depleting precious resources at a faster rate than our planet can replenish them. We have more content than we can consume, more disposables than durables, more "want its" than "need its".
Beyond the age old philosphical question of "why am I here?", this is a simple and humbling question that asks us to consider and appreciate where we are now and what we can do to make the world a better place. Whether organization or individual, big or small, that's something worth thinking about.
Special thanks to Tony Schwartz for the inspiration. Read more...
Tue, January 31, 2012 at 12:15 PM A Lesson from Light.
Light from Aldrich Torres on Vimeo.
“Light” a short film directed by David Parker, initially began as a project intended to bring awareness to energy waste. Bleeding, crying lights were meant to metaphorically parallel the way in which we invisibly squander our natural resources without much thought. While the original sentiment remains, the film also grew into a poetic statement about a world run amok and the human tendency to exploit that which we hold dear.
The film was shot over a couple nights in Los Angeles as two friends drove around with a camera exploring the city’s architecture and abandoned landscapes. Keeping in this vain, the film will be projected in selected US cities in vacant storefront windows and onto walls in alleys as a moving piece of public art.
Wed, January 18, 2012 at 7:15 PM PROTECT IP / SOPA Breaks The Internet from Fight for the Future on Vimeo.
Tell Congress not to censor the internet NOW! - www.fightforthefuture.org/pipa
PROTECT-IP is a bill that has been introduced in the Senate and the House and is moving quickly through Congress. It gives the government and corporations the ability to censor the net, in the name of protecting "creativity". The law would let the government or corporations censor entire sites-- they just have to convince a judge that the site is "dedicated to copyright infringement."
The government has already wrongly shut down sites without any recourse to the site owner. Under this bill, sharing a video with anything copyrighted in it, or what sites like Youtube and Twitter do, would be considered illegal behavior according to this bill.
According to the Congressional Budget Office, this bill would cost us $47 million tax dollars a year — that's for a fix that won't work, disrupts the internet, stifles innovation, shuts out diverse voices, and censors the internet. This bill is bad for creativity and does not protect your rights.