Results + Relationships are inextricably entwined, yin + yang, both vital to doing great work.

We thrive on being your partner. Getting in the trenches. Giving it all we've got. Let's get a clear understanding of what drives you and the values that guide how you get it done. Then let's craft your story + bring it to life in a relevant and impactful way.

Here's a look at some of our inspiring partners + some of their own words on collaborating with us. 

Do it for the people. In the end, that’s what matters most. We know that no one can have all of the answers, and no one can always be right. And we know that long after we’ve run our leg and passed the baton, you still have to run your race - championing the work, breaking down walls, finding new paths and fighting off skeptics. We hope to be there every step of the way. Let’s Do This.
— Optimistico

“Optimistico is a shot of high-octane energy in every engagement. Strategic energy, creative energy, executional energy - they pack a punch! And that punch delivers key insights, strategic vision, and creative excellence. From a fully-integrated Harry Potter marketing campaign that delivered across all mediums, to an exciting online engagement with terrific ROI on The 39 Clues, Rod and his team brought all of their strategic and creative energy to bear in every single meeting and in every single execution.”  - Stacy Sparrow Lellos, Vice President, Trade Marketing & Multi-Platform Publishing, Scholastic Inc.

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“From the moment I began partnering with Optimistico on brand work, it was clear to me it was the kind of organization I wanted to be associated with for a very long time. Their knowledge, drive and enthusiasm are unmatched and contagious and I consider them to be a catalyst for success. Full of ideas, and open to others', Rod leads big picture/big idea thinking for Optimistico with the strategic mind to organize, execute and realize it.”  - Jason Carapellotti, Creative Director/Designer, Absurd Creative 

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“Like a classic, functioning fountain carved from stone by a great artisan, Rod and Optimistico are  constantly churning through the happenings of Now, using what they learn to make the happenings of Tomorrow that much more rich and effective. Always at full force, Rod's passion and understanding for great design is infectious and inspirational. I learned so much just by partaking in his planning / strategy sessions. Just by knowing and working with Optimistico, my value has soared exponentially. I truly believe they are brilliant, and with their insights, they can help build success stories for all clients.”  -  Angela Doran, Executive Creative Director

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“Rod is without question one of the most outstanding leaders with whom I have worked. His clients benefited from a constant stream of new ideas and from his smooth management of operations, creative, media and his own account management team. Rod's clients consistently reported higher satisfaction and grew their budgets with the agency. His ability to think strategically while executing tactically is a significant contributor to his success.”  - Albert Thibault, Managing Director, JWT 

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“WOW! Rod and the Optimistico team walk into a room and it literally lights up.  The energy, passion, excitement and love for branding are obvious from the first conversation to in-person meetings. They are talented, dedicated and truly a pleasure to work with. Optimistico offers creative services, consulting and they deliver! Rod leads a team of experts who listen to the results you would like to achieve and create magic! Working with Rod and his team will deliver a valuable return on investment!”  - Cindy Goldberg, Beginning with Children Foundation

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“Optimistico worked with The Station to produce a film that would introduce the targeted 'Harry Potter' audience with a new book in the genre. From our first meeting to delivery of the film and its subsequent debut, it was a largely charmed experience due to Rod's influence with his client for whom the film was being produced, his innate good taste and understanding of the creative process and, simply, his zen-like energy. We had to do this project quickly and with a modest budget and because I, as his EP on the project, had such a great partner in them in working it through the labyrinth of revisions and approvals, the film delivered on time, on budget and with great kudos from the client. Rod is the rare combination of Leadership, Creative Partner and Strategist. I've said to Rod many times what a pleasure it would be to have him cloned. But that's just not possible. Someone as smart, savvy, insightful and visionary as he is is relegated to that audience best known as 'one in a billion'. The future holds the promise of greatness and creative opportunity; the future is Rod at the helm of Optimistico.”   - John Higgins, SVP/Executive Producer, The Station  

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“When we need smart thinking, I mean knock-your-socks-off smart thinking, we call on Rod and his team. Their ability to analyze a situation, find the value proposition and bring the brand alive in a way that benefits the end user is truly amazing. It is very rare to find a person with as much insight, dedication and true passion for their work as Rod. The cherry on top is that him and his team are so very easy to work with, they just get it. For all the reasons above I greatly value our relationship with them, and I cannot recommend them enough.”  -  Luba Tolkachyov, VP, Advertising at Findr Interactive

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“When I decided to transition from Public Relations to the Advertising and Marketing industry, I was fortunate to land an interview with JWT INSIDE in D.C. Rod Alanis was the reason I accepted the position. To say that Rod is smart, positive, driven, inspirational and an all-around great asset to any company is truly an under-statement. From my first day at JWT, to ultimately seeing Rod move on to start his own business in NY, I have continued to learn from him and be in utter awe of his skills, strategic thinking, high energy, intelligence, charm and a natural ability to cultivate genuine relationships with everyone he meets. Rod is terrific and I hope to have an opportunity to partner with him again in the near future.”  - Olga Zimonjic Haygood, Director Client Services, JWT 

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“Let’s agree on something; any recommendation is by its very nature analogous – starting there – Rod Alanis is most probably in dire need of my evaluation in much the same way an African Bush Elephant lives in need of an Inflatable Duck Boat. 

I always start one of these recommendations by reading the opinions of those who have come before me. And so … Rod is credited as being: energetic (Yeah, okay, no doubt here), passionate (The guy does have an unusually fervent “A Game”), strategic (The man knows his business end of “The Business”). Others credit him with being: insightful, savvy and just plain smart (In the “Ad Game” that means – Q: Do the ideas work? A: HELL YES!). 

For those understandably concerned with finding value from dollars spent, it has been said, Rod brings a constant stream of ideas providing leadership and smooth management to any table; a love of branding which creates a value proposition benefiting both clients and end users – he gets it! (Worry no more; you will get the preverbal “Bang for your buck” and then some). 

I’ve worked with Rod in several places – experienced his zeal for a “True Team Environment” in various rolls. Boatloads of people love to lay claim to belief in that kind of working relationship. Rod not only accomplishes it – he seems to cherish it. Along with the business acumen comes a love affair with the creativity of communication. As to the consensus applauding his good taste, support of the creative process – knowledge that great ideas can come from anywhere, the ability to walk into a room & light it up – some people believe he can create magic. At the heart of this question – I agree.  Joseph Rigo, Creative & Production Services, I Think. I Can Help.

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