As founder and chief optimist, Rod’s talent and passion lie in creating better brand experiences.

Over the years, Rod (Rodrigo) has helped brand and market a wide range of large and small clients from government to retail, start-up to turn-around. He has extensive experience in branding, marketing strategy and management and has led the development and implementation of integrated programs for a wide array of organizations including Scholastic, Harry Potter, HSBC, JetBlue, Comcast, The U.S. Department of State and the Marines.

Rod’s career in the brand and design space grew with the nation’s largest brand agency, JWT, where he eventually migrated to their Specialized Communications division and founded its diversity practice. He then went on to support the development and growth of two NY-based agencies, including his own, Optimistico

Prior to the branding and advertising space, Rod did his stint in the technology world with Accenture and obtained his MBA with an emphasis on marketing and his BBA with a double major in Marketing and MIS. Rod is also a member of the Texas Business Hall of Fame.

Rod has spent time in Mexico, Texas and Washington D.C., and he currently resides in New York City.